Texas Athletics is beginning a “reorganization of its communication division,” according to a media release Monday. The reorganization includes a search for two new staffers, one of whom, the release said, replaces John Bianco, Texas’ longtime associate athletics director for football media relations.
The release says Bianco “will be leaving to pursue other interests.” Men’s Athletics Director Steve Patterson said a new hire must adapt to the changing digital world.
“College athletics is facing many complex challenges, and Texas Athletics requires a best-in-class, service oriented structure encompassing all forms of communications …” Patterson said. “We will work to identify an individual who has strong strategic communications experience who can help us achieve our goals.”
Bianco, who joined the Texas athletics staff in 1992, has worked primarily with football communications in his 23 years. Hired from Cincinnati’s sports information office, he initially focused on men’s track and field. He was promoted to football relations within five years, later serving as the assistant athletics director for media relations before his most recent position as an associate athletics director.
As associate athletics director, Bianco was often right beside or behind the Texas football coach — be it former coach Mack Brown or current coach Charlie Strong — during media events.
Scott McConnell, assistant athletics director for media relations, will oversee football media responsibilities until the University hires a replacement.
The University will also look for a chief communications officer in what it said will be a “nationwide search.”