Campus ambassadors get a step ahead in marketing careers

Maysa Mustafa

Local and national companies are entrusting students to integrate their brands into university culture as campus ambassadors.

Campus ambassadors take on the responsibility of marketing a company’s brand to their peers by utilizing their social media accounts and publicizing or creating events.

“I became a Kendra Scott ambassador by stumbling across the application on LinkedIn,” public relations junior Rola Elkhatib said. “As a PR major, I thought this was a good opportunity to learn the behind the scenes of a brand and see the direct effects of community relations.” 

Elkhatib said her main responsibilities with Kendra Scott are to inform the campus of products and create ways to publicize them as much as possible.

“Basically, I’m given a certain amount of jewelry every month, and I have to create events to give them away while also getting other people to post about them as well,” Elkhatib said. “Since the headquarters is here in Austin, there are certain events that we go to and help set up.” 

Sustainability studies senior Dakota Schey is a campus ambassador for HEYDAY, a local Austin company. He said his responsibilities include both setting up social media campaigns and distributing promotional materials to raise brand awareness.

“One of the main criteria in marketing is deciding the proper place and appropriate time, and that is definitely a key tenet in promoting HEYDAY’s brand and products,” Schey said. “Currently, we are in the works of creating graphic design brochures for various giveaways and events.” 

Elkhatib said creativity is imperative to achieving one’s goals as an ambassador.

“I used to think that the only two qualities needed to be a campus ambassador were having a large social media following and a nice camera,” Elkhatib said. “After some time though, I think the most important thing is creativity. Whether it’s to make your Instagram posts stand out or making events that busy college students would take time out to attend, you need to be creative.” 

Advertising sophomore Alex Trujillo, an ambassador for Topo Chico, said her experiences as an ambassador have created beneficial connections and experiences to prepare her for her career. 

“Communicating directly to Topo Chico’s consumers and hearing first hand of their opinions helps me think of different ways that the brand can change or do better,” Trujillo said. “This job has already given me a new confidence that I didn’t have before.”