The Choctaw Nation has taken another significant step in expanding its influence in Texas by partnering with the Dallas Open, an ATP Tour tennis event gaining momentum. This collaboration comes at a crucial time as discussions around legalizing sports betting in Texas are heating up, with lawmakers set to revisit the topic in 2025.
Should the Lone Star State decide to open its doors to sports betting, it could signal the start of a broader movement to embrace other forms of gambling, such as iGaming. Currently, Texas residents looking to access online casino games only have offshore options like the instantcasino, which attracts millions of players from across the globe with its various enticing benefits. From generous bonuses and weekly cashback offers to an extensive game library of thousands of games, and secure payment methods like crypto, such platforms are gaining some real traction.
A regulated iGaming market could offer safer, more reliable alternatives while generating substantial revenue for the state. The Choctaw Nation’s strategic presence in Texas sports events positions it well to capitalize on any future shifts in the gambling landscape.
The partnership between Choctaw Casinos & Resorts and the Dallas Open underscores the tribe’s proactive approach to expanding its reach beyond Oklahoma’s borders. As part of this deal, the Dallas Open will feature a new Choctaw Club at the Ford Center at The Star in Frisco when the tournament upgrades to ATP 500 status in 2025.
This premium space will offer fans free-to-play table games alongside curated food and beverage options, enhancing the overall experience for attendees. Choctaw Casinos & Resorts will also host a public hospitality area with interactive entertainment designed to engage tennis fans and showcase the brand’s premium offerings.
This partnership reflects the Choctaw Nation’s broader strategy of aligning itself with major sports franchises and events in Texas. In addition to its newly announced collaboration with the Dallas Open, the tribe already has existing agreements with the Dallas Mavericks, the Dallas Stars, and the Texas Rangers.
By embedding its brand within prominent Texas sports organizations, the Choctaw Nation is building a strong foundation for future opportunities, particularly as Texas debates gambling legalization. The Dallas Open provides an ideal platform for the Choctaw brand to connect with a large, enthusiastic audience and further solidify its reputation as a leading provider of gaming and hospitality experiences.
The timing of the Choctaw Nation’s partnership is no coincidence. Texas is widely regarded as one of the last untapped markets for sports betting and casino gambling in the United States. Pro-gambling advocates have long pointed to the economic benefits of regulated gaming, including job creation and billions of dollars in potential tax revenue.
Leading this charge is Las Vegas Sands, whose owner Miriam Adelson has invested heavily in efforts to sway Texas lawmakers. Despite previous legislative failures, momentum for sports betting continues to build, and the upcoming 2025 discussions represent a pivotal moment for gambling proponents. If sports betting is approved, it could pave the way for additional opportunities in gaming, such as online casinos and other forms of digital gambling.
