From even before its release, rapper Jay-Z made it apparent that his new memoir, “Decoded” was going to be an ambitious piece of work through its extremely unique marketing campaign. HiphopDX, reported that in efforts to create buzz about the book, excerpts were to be featured in random places ranging from the bottom of hotel pools, to the sides of buildings, to subways, to pool tables. In typical Jay-Z fashion, the product ends up living up to the hype.