AOMG artists will take over Elysium at SXSW

Angela Lim, Life & Arts Reporter

Hailing from South Korean record label AOMG, five hip-hop and R&B artists will make their first stop in Austin for their Above Ordinary USA tour. While you’re at SXSW, catch their three and a half hour set on March 18 at the Elysium. 705 Red River St.

DJ Wegun 디제이 웨건

10:20-10:50 p.m.

Witness the Band Wegun Effect — as his 2018 album namesake puts it  — at the Elysium firsthand. DJ Wegun established himself as one of Korea’s most eminent turntablists through his involvement in others’ discographies, from Loco to Hoody. Polishing tracks with his own spin, his work circles the Korean hip-hop music scene. As the first AOMG act of the night, he’ll set the tone and keep the energy flowing.

DeVita 드비타

10:50-11:30 p.m.

With hits like “Movies” and “EVITA!,” DeVita incorporates stories of her growth into her sleek, vibrant sound. She confidently adapts to jazz, R&B and hip-hop influences, proving her versatility since her debut in “CRÈME,” which embodies the French phrase “crème de la crème” or “the best of the best.” “Bonnie & Clyde,” the title track of her latest EP, American Gothic, shows DeVita’s more delicate side, deviating from busy instrumentals and upbeat percussion.

sogumm 소금

11:30 p.m.-12:10 a.m.

Beginning her musical journey on SoundCloud, sogumm steadily rose to new heights after other artists discovered her songs online. A gem of the Korean indie scene, she’s collaborated with respected musicians such as 10cm and OHHYUK, defying conventional genres and attracting a wide-ranging audience. Her most popular tracks, “Encourage” and “yayou hoi,” captivate listeners with distinct, soulful vocals. With an honest songwriting style, sogumm presents herself as a multifaceted artist with her own identity.

Coogie 쿠기

12:10-12:50 a.m.

Coogie gained popularity in 2018 following his appearance on “Show Me The Money 777,” a rap competition program in South Korea, which garnered national attention. Delivering an addictive, swift flow, the artist effortlessly moves with the rhythm in songs like “Beat ‘em up” and “I Made It.” Coogie, who signed with AOMG this year, continues to make waves within the Korean hip-hop community.

Woo 우원재

12:50 – 1:50 a.m.

Woo established promising potential as a contestant on “Show Me The Money 6” in 2017. His debut single, “We Are,” which he released the same year, stayed at the top of South Korean music charts for weeks and currently has almost 10 million streams on Spotify. With a more laid back-sounding discography and rapping style, Woo demonstrates a confident delivery in “Taste” and “Uniform,” collaborating with GIRIBOY and pH-1 respectively.