McCombs site expands to social media

Donovan Sanders

A Red McCombs School of Business publication that features faculty research about big ideas in business recently started using social media to reach a wider audience.

The editors of, a website that includes long-form stories about a range of business topics, expanded the website to incorporate Twitter and short blog posts.

“Our goal is to present the research that is being done here by faculty and staff and make it more accessible to the public,” said Renee Hopkins, Texas Enterprise senior editor. “We really want to broaden the audience because there really is so much going on that we want people to know about.”

The website emphasizes every department of the school. Categories range from accounting and entrepreneurship to technology and sustainability, said David Wenger, McCombs director of communications. Wenger said the website tries to make a connection between faculty members who research the topics and the outside world who applies the information.

Bloggers from outside the University can contribute to a specific portion of the website. In many cases University alumni or business professionals who have certain areas of expertise publish blog posts or stories. The website is a place where participants will be able to comment and discuss important business issues and policies, Wenger said.

“There is a whole segment of the business world that we are trying to get in touch with,” Wenger said. “The social media outlet is a great way to get knowledge into the world.”

Texas Enterprise is a great new publication for the community to actually see what research and innovative ideas are going on within different outlets that they aren’t normally going to hear about, Wenger said. It provides detailed publications that give the reader a vivid picture of everything going on in the business world today.

“We are building a community that we see growing overtime,” Wenger said.

University professors regularly contribute to the publication. For example, Orlando Kelm, associate professor of marketing administration, writes a blog about intercultural communication called “Let’s Talk.”

“[Texas Enterprise] was made to give people a slice of a different life,” Kelm said. “It shows that cultural problems do occur when you go around the world and why people see things so different. Different people have different ways of preparing for negotiations with us Americans, and it’s a nice vantage point of how people from all over the world prepare to work with North Americans.”