Our lives have been taken over by recent Longhorn Network advertisements — bold statements and rah-rah delivered by the venerable Matthew McConaughey.

“We are Texas. It’s not just a motto.”

“It’s where legends are made.”

“It’s the burnt orange standard.”

“These Longhorns have something to prove.”

OK, but nobody’s going to be able to watch them do so if you keep being so vague.

We have been treated to hourly reminders of the upcoming Longhorn Network, which is set to arrive Aug. 26 on some undecided cable providers for some undeclared amount of money.

The big question remains: who’s going to be watching it?

And that’s not to say that folks aren’t interested in the two football games a year, the weekly Mack Brown shows, the airing of less-mainstream sports such as volleyball and tennis, replays of classic games and even features on the Showband of the Southwest.

Orange-blooded junkies are into that sort of stuff and will probably pay even $10 towards it. ESPN just needs to cut the crap and give them the information they need — who, how much and when.

A recent email sent to ESPN inquiring about the date that interested parties would know if their cable provider will or will not offer the Longhorn Network got this answer:

“We are actively in discussions with all distributors and at the appropriate time we will have an announcement on the conference game Longhorn Network will televise.”

That news needs to be available like, NOW, to accommodate viewers to make the necessary concessions to switch cable providers if need be.

ESPN also needs to pull back the curtain on the price of the subscription — could be three bucks, could be 15 — and that news should also be available, NOW.

Some more bones to pick with the Longhorn Network — and let’s be careful not to burn bridges, I need a big-person job in two years — deal with the recently announced hirings.

While Lowell Galindo is a quality anchor and will be a more than serviceable one, as he was on ESPNU, he isn’t exactly the splashy hire that could have been made here. In other words, the fact that Galindo is the top anchor on the Longhorn Network isn’t going to make anybody other than Lowell’s parents purchase a subscription. Sportscenter’s Robert Flores, a budding star and former Austin resident, would have been a better option.

There is nothing wrong with the other two hires, Kevin Dunn as an anchor and Samantha Steele as a reporter; they just aren’t big names. And in its early stages, the Longhorn Network could benefit from some of those.

How out of the loop is everybody? Heck, even Colt McCoy had no clue what was going on — saying, “I’m trying to get it in Ohio, but I don’t know how.”

I also think the network could have capitalized on the thirst for football around these parts during the summertime. Had they launched it in June, anybody looking for — no, needing — even a tidbit of information would have gladly forked over a couple bucks.

Come August? There are no guarantees. Some disappointed fans might not even have the time to switch over to the necessary cable provider.