With more than 300,000 people identifying as Hispanic or Latino, Austin is a bustling hub of Hispanic innovation. With Hispanic Heritage Month kicking off soon, The Daily Texan compiled a list of Latinx-owned businesses making waves in the city.
Dope Culture – 9900 S I-35 Frontage Rd Unit O
Offering accessories, apparel and beauty products online along with tooth gems and nail services, Latina-owned nail studio and salon Dope Culture was founded in 2021. According to the website, co-founders Abigail Tovar and Lisset Velasquez aim to keep their culture alive, cultivating a space where people feel respected and appreciated. Bookings are available on their website where the “Summer Bestie Butterflies” special is currently live, offering matching tooth gem designs for best friends all summer long.
Rocheli Patisserie – 1212 Chicon St Suite102
Featured in Forbes 30 under 30 in 2015, award winning French-style bakery Rocheli Patisserie brings specialty coffee and cakes to East Austin. Opened by sisters Linda and Nelly Garcia, the patisserie serves high tea by reservation only every Tuesday through Sunday with towers of delicate pastries and tea sandwiches. The menu also includes French staples such as café au lait, French Press, custom macarons and birthday cakes. You can order a custom dessert via phone or direct message on their Instagram.
Lift ATX – 1005 Springdale Rd Unit 3
Founded by East Austinite Daniel Hinojosa in 2020, Lift ATX aims to serve the community by providing an affordable and inclusive space for health and wellness. Following the motto “strength in community, community in strength,” the dog-friendly lifting gym prioritizes giving back to the community by hosting fundraisers and socials — including their upcoming Pachanga this Saturday, celebrating four years of thriving business. Memberships are sold on their website for $50/month.
Gabriela’s Downtown and Taquero Mucho – 900 E 7th St & 508 West Ave
Founded by Austin entrepreneur and DJ Gabriela Bucio, Gabriela’s Downtown and Taquero Mucho are Austin staples for locals and visitors alike. Gabriela’s Downtown serves Michoacán-inspired family recipes and squeezed drinks fresh daily. Nearby, Taquero Mucho serves pink tacos and pink margaritas. According to the website, Bucio designed the feminine taqueria as a place for female customers to feel loved and empowered. Bucio and her brother Arturo own Gabriela’s Group, a collection of restaurants and entertainment including Revival Coffee and club Mala Vida.
Frida Friday ATX – various locations
A monthly marketplace centering art by women of color, Frida Friday ATX is an offshoot of Las Ofrendas, a queer and Latina local entrepreneurship selling handmade accessories and home goods. Founded three years ago by TK Tunchez, FFATX advertises aiming to narrow the wage gap experienced disproportionately by women of color. They host events such as their upcoming Legendary Drag Brunch and Market at The Brewtorium this Sunday. You can also shop FFATX vendors online.
