Austin, Texas, March 11, 2025 — V4 Company, the largest digital marketing advisory firm in Latin America, announces a major step toward the technological transformation of the digital marketing industry. The company is starting the development of “Mkt.Lab” (Marketing Lab), a proprietary technology-based “operating system” designed to centralize and optimize all marketing operations in a single digital environment.
Over the next few years, the company plans to invest $20 million in developing this platform, which aims to revolutionize how professionals and businesses manage their digital marketing strategies. Mkt.Lab will function as a tool hub within an ecosystem that collects and enhances data daily, transforming insights into strategic inputs for proprietary Artificial Intelligence (AI) systems. These AI-driven systems will minimize human execution errors and enable more precise real-time actions.
Designed to address one of the industry’s biggest challenges—fragmented tools and processes—Mkt.Lab will integrate solutions such as dashboards, business intelligence, creative analysis, team management, task automation, client interface, landing page creation, email marketing and even media buying. The goal is to empower businesses and marketers to scale their results more efficiently, reducing operational time and enhancing strategic performance.
“The financial market was revolutionized by Home Broker, bringing clarity and efficiency to investors. In marketing, we are still in chaos: a marketer has to piece together dozens of tools, test, adjust and hope for the best. Mkt.Lab is the revolution that will change the game. We are centralizing everything that truly generates ROI in one place, bringing more predictability, intelligence, and efficiency to the industry,” says Dener Lippert, founder and CEO of V4 Company.
According to a study by HubSpot, a software platform that helps businesses manage sales, marketing and customer service, marketers using a single data source are 56% more likely to be aligned with their sales teams and 26% more likely to consider their planning effective. However, information decentralization and the lack of integrated tools remain major challenges in the sector.
For Guilherme Lippert, co-founder and Director of Product Marketing at V4 Company, this marketing revolution inevitably involves Artificial Intelligence. “Mkt.Lab is designed to be the most comprehensive and indispensable platform for marketers, integrating V4-developed AI to automate processes, optimize decisions, and drive real growth. We want to transform the marketing management experience, making it more fluid, intelligent, and strategic,” he states.
V4 ensures that, in testing phases, companies using the platform’s data were able to reduce marketing costs by up to 50% while maintaining or even improving their results. To secure early access to the beta version, business owners and marketing executives can visit: https://v4-company.typeform.com/to/auUpe6vG
About V4 Company:
Founded in 2012 by Brazilian entrepreneur Dener Lippert, V4 Company is the largest digital marketing advisory firm in Brazil. It is the first and only company in its segment to operate through a franchise network since 2018. With a presence in 25 states, V4 has over 250 franchisees, 6,000 active clients, and an Annual Recurring Revenue (ARR) of R$400 million. Its portfolio includes brands such as Arezzo & CO, XP Inc., Ortobom, and Lugano.
The company is part of Staage, a digital marketing education platform created by Grupo Primo, and V4X, a high-impact solution for CMOs of large corporations. Since 2021, it has also been a partner of Grupo Dreamers, a holding company with 16 brands, including Artplan, Rock In Rio, and SOMA, operating in the entertainment and content industry.
Press Contacts | Agência Pub
Beatryz Bonatelli — (+55 13) 9 8204-0346
Vivian Curitiba — (+55 11) 9 4440-8093
Email: v4company@agencia.pub
