Official newspaper of The University of Texas at Austin

The Daily Texan

Official newspaper of The University of Texas at Austin

The Daily Texan

Official newspaper of The University of Texas at Austin

The Daily Texan

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October 4, 2022
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The Texan needs to figure out what students care about

Laura_Wright_Charlie_Pearce
Charlie Pearce

The growth of the Texan’s digital product in the two and a half years I spent at the paper was amazing to see. We went from having a neglected twitter to having lively accounts not just for the paper as a whole but for all of its sections. While the Texan’s website still has a long way to go, by the time my tenure in our basement offices were up, it was clear there was a new appreciation of the Texan’s digital presence. But going forward, if the student elections this spring have taught us anything, it’s that being the established, well-known candidate doesn’t mean crap if you don’t meet students where they are. The Texan is one of the largest student newspapers in the country and a Longhorn tradition that deserves to stick around. But unless the paper makes changes to meet students where they are – and make conscious efforts to figure out where, exactly, that is – the paper risks being the perpetual confused runner-up in the race for student’s attention.

Wright was editor-in-chief of The Daily Texan from 2013-14.

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The Texan needs to figure out what students care about