To the bidders of Texas football, I know you are unhappy, especially the ones who invested to begin the season.

There’s a great pain going around the Forty Acres right now. You are watching your money tank from the sky — as the above and beyond expectations — have not met what the predicted markets once drew up.

But let me remind you that the investment was set at a price too high, with selling orders planned far in advance. First No. 1 in the AP Poll, then No. 7 and now No. 8. I heard the boos, I saw the frowns, I felt the groans. I get it. It’s all very frustrating. What felt like a season of confetti is starting to feel like another lost opportunity.

But are we forgetting something? Did you not look at the history of $TXFB before you decided to put up the house? This is an unpredictable stock you care too deeply about, and it belongs in an unstable market.

I mean, pick your poison. Did you miss Black Saturday in 2024 against Georgia? Or what about the Great Recession of ‘22, where Texas dropped three of its last six? How about the Great Depression of ‘21? The volatility goes back decades and decades.

Now, don’t beat yourself up. You are not the only one to bet that your stock is the blue-chip premium of the 2025-26 college football market.

Notre Dame started the year ranked No. 6 in the country, and they are now No. 24 and winless through three weeks. Clemson was No. 4 in the preseason poll, now unranked after falling to Georgia Tech last Saturday. Kansas State, once ranked No. 17, can’t win against a Football Bowl Subdivision opponent if the Martians had a raygun pointing at the Earth!

Ok, enough of the big guys. Let’s move on and talk about some penny stocks, because some of you put way too much money into $ARCH.

UConn’s star running back, senior Mel Brown, is out for two months with a broken collarbone. South Carolina lost one of its biggest investments last week with its star quarterback, sophomore LaNorris Sellers, going down with a concussion, losing to Vanderbilt 31-7. Redshirt sophomore quarterback Nico Iamaleava, who was acquired by $UCLA in the transfer portal this offseason from $TENN and was once worth $8 million, has stepped away from his defeated company.

I know the stock of $ARCH has not paid off so far, but it could always be worse. The new starting quarterback has a long and exciting road ahead to prove his worth with $TXFB.

So hold fast, shareholders. This portfolio was never built on guarantees, only on volatility, faith and the thrill of chasing upside. The market will keep swinging, the ticker will keep flickering and the price of $ARCH may yet find its floor before rising again.

But whether this season ends in confetti or collapse, remember: you never invested in stability — you invested in hope, and hope is always a gamble.

Don’t beat yourself up, though. I did too.