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Official newspaper of The University of Texas at Austin

The Daily Texan
Official newspaper of The University of Texas at Austin

The Daily Texan
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Longhorns rank first in merchandise sales

Huma Munir
August 24, 2011

UT ranked first in royalties made from the sale of licensed collegiate products for the sixth consecutive fiscal year, according to a report released last week by the Collegiate Licensing Company.

A little more than $10.6 million was generated for Texas by college merchandise during the same time period, according to the Austin American-Statesman.

CLC represents UT as a licensing agent, said CLC spokeswoman Tricia Hornsby.


“It’s just anything with Texas logos, names, any product you see out there — from license plates to T-shirts,” she said.

CLC also represents other institutions across the state and country, including Texas A&M, which ranked 19th on the list, and Texas Tech, which was 25th. 

Printed on Wednesday, August 24, 2011 as: Longhorns rank first in merchandise sales.

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