Texas athletics announces new loyalty points system for season ticket holders

Ezra Siegel

Texas athletics announced Tuesday a new loyalty points system that rewards Texas season ticket holders and donors for contributions. 

The system gives season ticket holders priority for football season tickets, parking and special events based on their full season ticket history, seat-related contributions and philanthropic gifts dating back to 1986.

The system awards donors up to five points for each $100 donation since Sept. 1, 2014, and a minimum of one point per each $100 contribution for all ticketed sports since 1987. Ticket and parking requests will be processed in order of point totals.

Men’s athletics director Steve Patterson said in a statement he believes the new system adds value to being a season ticket holder and Longhorn Foundation member. 

The points system will be implemented starting with upcoming season ticket renewals for the 2015 season.